LinkedIn is no longer just a platform for job seekers or a cool place to put your resume it has developed into a fully-fledged social media site with loads of content uploaded on a daily basis.
People are using the site as they used to in the early days of Facebook to share updates and stories, to write articles and to interact with each other or deepen their network
WorkLinker will give you some Ideas and Strategies in this article to explosively grow your followers and get meaningful results for your personal or business growth.
THE TWO E’s IN VALUE
· EDUCATION
· ENTERTAINMENT
In order to succeed on any social media platform, you need to understand how to leverage entertainment and education in exchange for a following.
The difficulty that most people run into is they create content with the sole purpose of wanting to gain a following and in the end, they fail miserably because their content did not educate or entertain.
WorkLinker strategies for growing your LinkedIn Following:
1. YOUR 2 CENTS MATTERS ON LINKEDIN
Follow people who are in the area / industry that you want to be or grow a following in, that already have a substantial following and have a high level of engagement or search the relevant hashtags or topics that you are interested in and add a your own 2 cents of meaningful comments, thoughts or perspective to the posts comment section not just “great post” or “so true” this adds no value to anyone and definitely won’t inspire people to view or follow your page.
Do this as many times as you can every day (remember it’s about adding as much value as you can and not just how many comments you can make a day) and you will start to build the following you are looking for whilst creating a community around your personal brand.
If you click on them, you’ll see posts from people who are adding their two cents to the topic in the form of status updates:
2. WRITE YOUR OWN ARTICLES ON LINKEDIN
ATTACK, ATTACK, ATTACK.
Gaining a following is not easy and the best way to do it is if you are attacking the market constantly and consistently through engaging with others content and or producing your own content that others can engage with through video, audio or written form.
Remember who your target audience is and align your posts accordingly.
For example, if you are a hotel chain, you are probably posting beautiful photos and images of your properties on your Instagram page. This is perfect for Instagram but in LinkedIn, it wouldn’t do as well, so you need to change your strategy and write an article on how entrepreneurs can travel more effectively / how CEOs can get more work done whilst on the move. The aim is to attract your target market to your article by giving them added value. Your article(s) content will depend on what you are trying to achieve and who your market is.
3. YOUR EMAIL IS A SECRET WEAPON
Most of us send loads of emails on a daily business and so if you looking for a growth hack then this is it.
Adding your LinkedIn page to your email signature is an easy way to build more exposure to your page and gain more LinkedIn connections and as your connections grow so does the possibility of your content gaining significant higher reach levels.
4. NOBODY LOVES SPAM
Don’t message people on a daily basis, this will hurt your chances of growing because people will associate you with spam content.
Create valuable content on a daily basis or as often as you can and your’ following will grow.
LinkedIn offers us all so many opportunities for personal and professional growth. We hope that you will use and take advantage of the strategies outlined in this article
We would love to know if you found this valuable? What are some of the strategies that you have used or are using? Comment below or tweet at us @worklinker